Snap
Overview
Creative shops move fastest when writing and doing share the same surface. Snap wraps briefs, tasks, capacity, and timelines around conversational notes—so 'captured' ideas ship instead of rotting in side docs.
- Unified command center replacing fragmented tools
- Inline promotion from notes to tasks, owners, and dates
- Dynamic capacity and staffing views tied to live workloads
Tech stack
WRITE ONCE. SHIP EVERYWHERE.
Workflow design
We modeled real agency rituals: morning standups, client readouts, and sprint pivots. Defaults favor low-friction capture with smart scaffolding when a note needs to become a deliverable.
Interaction model
Bi-directional links, slash commands, and lightweight tables keep power users fast while interns can still read the room at a glance. Nothing requires a certification course.
Impact
Less tool fatigue; more billable focus on the work clients notice.
Teams stopped rehearsing the same status in three systems. Snap became the place proposals, production plans, and proofs share a spine—cutting context switching before it became a culture problem.
Note-native tasks
Highlight a line, assign it, date it—without leaving the paragraph you are already writing.
Capacity you can trust
Heatmaps roll up retainer hours, freelancers, and bench so leads staff deliberately.
Client-safe views
Share curated slices of the workspace so stakeholders see progress, not chaos.
“The workflow fits how our team already talks through briefs, tasks, and client feedback.”
Next case study
Lumio — smart switch interface